Concurrent Names David King Chief Marketing Officer
--Elects Krish Panu to its Board of DirectorsVOD technology provider, Concurrent, has appointed David King to the newly created position of chief marketing officer. He will be responsible for all...
View ArticleSinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV
SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile...
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New Interactive TV Company, Intertainment Broadcasting Corporation, Launches
iBC-logo-2009.jpgAn Irvine, Calif.-based interactive TV start-up called Intertainment Broadcasting Corporation (IBC) announced its existence via a press release, Wednesday, in which it stated that it...
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Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive
Always-AR-2009-b.jpgProcter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a...
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CBS to Place Interactive Video Player in Entertainment Weekly Print...
--Player Is Based on Americhip's Video In Print (VIP) Technology081909-CBSMonday-bg.jpgCBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will...
View ArticleAlcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's...
--New iTV Doctor Column Focuses on Selling Interactive TV Advertising[itvt] has just published an in-depth interview with Stuart Waite, head of interactive media at Alcatel-Lucent, and Mark Janes, the...
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[itvt] Has Just Published New Videos from the Cable Show, and an Interview...
--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV...
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"Personalized Data Is the New Big Data" at TVOT NYC 2014
TVOTNYC2014-CAmbrozic-Digitalsmiths.jpg [itvt] is pleased to present a video recording of the TVOT session, "Personalized Data Is the New Big Data." The session was described in the show brochure as...
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